Retail shopping has undergone a paradigm shift within the last decade as customers are reaping the benefits of Omni-channel retailing. Due to the increasing digitization of the world, retail has now grown from being multichannel to a truly Omni-channel industry sparking a revolution in consumer experience. Consequently, the retail industry needs to take a relook at their strategies taking into account the Code Halos that customers leave behind. The customers in a digital world expect a seamless experience across all platforms and channels and retailers are expected to deliver an enhanced connected experience across all customer touch points.
An Omni-Channel solution based on a cloud platform empowers retailers with flexibility and seamless integration with enterprise solutions. This integration empowers retailers to reduce complexity and give a more personalized customer experience. Hence, with a commerce platform in the cloud, retailers can take advantage of continuous innovation, flexibility and deliver seamless experience across all platforms and channels, offering a persistent profile and enabling a frictionless transaction wherever or however a consumer may choose to shop.